So, we’ve established that it’s not a happy time for the economy at the moment. We’re aware that there is a huge number of people who are looking for a way to pay their mortgages. It should be, by now, incredibly obvious that millions of people are currently unemployed and in great need of a regular income. And, if all of this has somehow managed to pass you by, you cannot have failed to notice that some of the biggest names in retail – Woolworths,
MFI, Zavvi and The Pier to name but a few – are no longer in existence.
When you factor all of this in, it stands to reason that when asking people if they want to start up their own business – in retail, no less – they may think you’re nuts. But they need to listen up – right now is the perfect time to start a business. It’s possible they could need a little more justification than that though!
History can and will repeat itself.Throughout history, every recession has seen an unlikely outcome – the
emergence of some great entrepreneurs. Billionaires such as Bill Gates
and Richard Branson didn’t shy away from difficult times and Kleeneze
is no different.
Our top Distributor, Bob Webb, rode to success on the
back of the 1990s recession, as did many more of the
top Network leaders.
“Recessions lead to change. And when things change,
there are opportunities. And good business people are
those that seize these opportunities, because that’s
what makes them successful.”
Bob WebbCustomers change their habits.Most retail businesses were reporting significant downturns at the end
of last year. Here at
Kleeneze, though, we were
11% up on the
previous December. When times are good, customers stick to what
they’re used to – regardless of expense. Now, customers will be
looking around for more cost-effective alternatives that will still provide
them with the service they need.
Tough times see out weak competition.We aren’t in the expensive luxury retail market. We don’t sell high
priced items - our average price is £5-£6, which is why we will always
win hands down when money is tight. We know more people are
staying away from shops, but that’s not a problem - we take the shop
to them. We offer a unique, free, personal, home delivery service. Who
can compete with that?
No risk.On the whole, people don’t like to take risks especially with their
finances. However, at a time when jobs are no longer safe and the job
market no longer thriving, that ‘risk’ just seems less risky. Now with the
SOS incentive, you can make your start-up fee back in a matter of
weeks anyway.
Finding moneyIt may not be about redundancy or even earning extra cash for some.
Many people will be put off starting up their own business at the
moment, because of worries that the banks have cut back on their
lending. It’s a valid concern.
The average initial outlay for setting up a franchise is £45,400, though
again this varies dependent on the sector. Around half of franchisees
borrow money to set up – the average amount being £50,500.
Kleeneze, on the other hand, costs between only £75-£151 to set up
and rather than wait six months to two years before you yield a profit,
you can reap the cash rewards straight away with no overheads or
employment or staff costs. And there are no restrictions on earnings.
Hire the boss! (because sacking the boss is so last year…)
Last week, the BBC published an extract from a new document by the
Chartered Institute of Personnel that suggests more than one in three
UK employers are planning to cut jobs in the first three months of
2009. In January we saw a massive influx of new people almost 25%
higher than January 2008 and it’s inevitable that your new team
members will know someone who is being made redundant. Forget
sacking the boss – you could be recruiting them very soon!
“I was speaking to a consultant recently who told me that last year if
you were made redundant you would be out of work for 3 months on
average, this has now risen to 6 months, and will probably rise again.
You need to make sure you’re able to support, to nurture these people
that join us through redundancy. Most will be in shock and denial,
believing they will soon find a job, so they can’t spend too much time
on
Kleeneze.
It’s vital that you and your team help them build a plan to get
to a full time income through both retail and sponsoring inline with
their financial needs.” Jamie Stewart at Gold Rush II.
Why not take a closer look at how
Kleeneze could help- you through the recession?
Just look at our
Kleeneze website for more details.